Most of us had yearly gym memberships that we went to only a few months. RIG takes traditional gym memberships seriously and turns them into a new gen mobile application that provides its users with one-off tickets.
— London, 2018
Most of us had yearly gym memberships that we went to only a few months. RIG takes traditional gym memberships seriously and turns them into a new gen mobile application that provides its users with one-off tickets.
— London, 2018
Challange
Challange
We wanted to design an easy-to-use application that will support the great transformation initiated by RIG App in the gym membership model. Our user scenario was straightforward: press the button, view the details, and register.
Here's what we wanted to do:
Design an application that is easy to use and gets users the results quickly
Building a holistic user experience approach by re-thinking visual concept, navigation, discovery, and all the flows of the app.
We wanted to design an easy-to-use application that will support the great transformation initiated by RIG App in the gym membership model. Our user scenario was straightforward: press the button, view the details, and register.
Here's what we wanted to do:
Design an application that is easy to use and gets users the results quickly
Building a holistic user experience approach by re-thinking visual concept, navigation, discovery, and all the flows of the app.
Kickoff
Kickoff
In the research phase, we work on the target audience, their goals, tasks, and analysis of the current mobile application.
The focus of our work was user actions and application structure.
The RIG App has 2 users on 2 different platforms:
An iOS application for the end user
A web app for the studios
In this case study, I'm going to tell you about the iOS application.
In the research phase, we work on the target audience, their goals, tasks, and analysis of the current mobile application.
The focus of our work was user actions and application structure.
The RIG App has 2 users on 2 different platforms:
An iOS application for the end user
A web app for the studios
In this case study, I'm going to tell you about the iOS application.
Design focus
User
User
People who want to visit more than one studio and meet many personal trainers, who would like to follow their favorite studios, and manage their fitness classes and packages.
People who want to visit more than one studio and meet many personal trainers, who would like to follow their favorite studios, and manage their fitness classes and packages.
Product
Product
A mobile app where users can stay up-to-date with their favorite studios while exploring studios, classes, and events in London, and go to classes and events with their own or friends by purchasing one-off tickets.
A mobile app where users can stay up-to-date with their favorite studios while exploring studios, classes, and events in London, and go to classes and events with their own or friends by purchasing one-off tickets.
Task
Task
Explore the studios, classes, and events. Buy classes, events. Follow the favorite studios.
Explore the studios, classes, and events. Buy classes, events. Follow the favorite studios.
Goal
Goal
Meet the new and efficient fitness membership model.
Interact with hundreds of studios and personal trainers by getting one-off class tickets.
Meet the new and efficient fitness membership model.
Interact with hundreds of studios and personal trainers by getting one-off class tickets.
Problem
Problem
After the analysis, we aimed at 3 major problems.
The problems we validated by using user feedback and analytic data are:
Complex navigation.
Problematic onboarding process.
“Abandoned” look of the app. The inclusion of social features, that require contributions from users into MVP, has caused this issue.
After the analysis, we aimed at 3 major problems.
The problems we validated by using user feedback and analytic data are:
Complex navigation.
Problematic onboarding process.
“Abandoned” look of the app. The inclusion of social features, that require contributions from users into MVP, has caused this issue.
Wireframing
Wireframing
After defining the user actions, application structure, and identifying the issues, we began working on the wireframes.
We handled a comprehensive wireframe study based on all interactions and screens to validate our ideas and clarify the product design vision with the project stakeholders, to conduct the necessary prototype tests in user test groups.
After defining the user actions, application structure, and identifying the issues, we began working on the wireframes.
We handled a comprehensive wireframe study based on all interactions and screens to validate our ideas and clarify the product design vision with the project stakeholders, to conduct the necessary prototype tests in user test groups.
Meet the new RIG App
Meet the new RIG App
Onboarding flow
Onboarding flow
The current onboarding process had 7 steps. The drop-off rate increased because of the lengthy process. The information we got from the steps was not critical when considering the MVP.
We designed a new flow that consisted of 2 simple steps, which we need for the first phase. We aimed for users to meet the content as quickly as possible.
The current onboarding process had 7 steps. The drop-off rate increased because of the lengthy process. The information we got from the steps was not critical when considering the MVP.
We designed a new flow that consisted of 2 simple steps, which we need for the first phase. We aimed for users to meet the content as quickly as possible.
Home screen
Home screen
The current application's home screen was a social activity feed that shows photographs, location check-ins, and activities that users shared. This situation was the biggest factor that caused the abandoned looking of an application that was still in the MVP and did not have enough users to contribute to the social platform. We have decided to remove the social features from the application on the condition that we bring them back in future phases.
We designed the RIG App's new home screen, that allows users to explore classes, events, and studios.
The current application's home screen was a social activity feed that shows photographs, location check-ins, and activities that users shared. This situation was the biggest factor that caused the abandoned looking of an application that was still in the MVP and did not have enough users to contribute to the social platform. We have decided to remove the social features from the application on the condition that we bring them back in future phases.
We designed the RIG App's new home screen, that allows users to explore classes, events, and studios.
Checkout
Checkout
Users reach the checkout screen by just tapping on the price button to add a class or event to their cart. The number one priority for us was for the users to complete the whole booking process smoothly without any confusion. We know that most users ask questions about the cancellation policy based on the information we got from customer support. We added the cancellation policy URL under each item on the checkout page to clarify the process.
After completing the checkout process, we added a function that allows inviting users' friends to their gym session. With this function, RIG App started to support local studios in growing by reaching the friends of their customers.
Users reach the checkout screen by just tapping on the price button to add a class or event to their cart. The number one priority for us was for the users to complete the whole booking process smoothly without any confusion. We know that most users ask questions about the cancellation policy based on the information we got from customer support. We added the cancellation policy URL under each item on the checkout page to clarify the process.
After completing the checkout process, we added a function that allows inviting users' friends to their gym session. With this function, RIG App started to support local studios in growing by reaching the friends of their customers.
User profile
User profile
We designed a profile screen that the users can reach their tickets, favorite studios, and activities.
We also put the activity feed that is increasing familiarity with the social features from now on that will come in the next phases.
We designed a profile screen that the users can reach their tickets, favorite studios, and activities.
We also put the activity feed that is increasing familiarity with the social features from now on that will come in the next phases.
